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You have spent months working with your artists and designers getting your vision exactly how you want it on a t-shirt. You are all set and about to place your first t-shirt order with your screen printer (hopefully Threadbird ) and then it hits you. What size tees should I order?! I can say from experience there is really nothing worse than losing a potential customer because you do not have their size!
So what size tees should you order?
Unfortunately there is no magic answer, equation or rule to answer this question. Conventional thought is that you should order with a 1-2-2-1 ratio and honestly if you have no clue where to start it is not a bad ratio to follow. A lot of customers will be able or willing to go up a size in a tee and try to shrink it. Weighing everything more towards the middle just makes common sense with the thought that the majority of people fall somewhere in the middle and thus you will be covered most of the time.
There has to be a better way!
Although there is no magic formula and it always seems like you run out of the size you need, knowing your customer base is really the key to getting your tee order right. After several runs and releases of different lines with your company you will and should start to be able to see a pattern of what sizes are selling best. But if this is your first release I recommend trying to stereotype your customers as much as possible. Yes, stereotyping is usually not a good thing, but in this case it could really help you.
Know your customer
Really think about whom your customer is and what type of demographic they fit into. For this I’ll use a first hand example. I run a company called Pong Deck that makes a game that goes along with Beer Pong. Aside from our Pong Deck game we also sell a few t-shirts. When ordering these tees, I literally took into consideration that most beer pong players, like to drink copious amounts of beer and thus not all of them are in the most fit shape and are a bit larger than the Warped Tour emo crowd. So when placing my order I made sure to heavily weigh my ratio towards XL and 2XL shirts. On the other hand if your demographic is the emo crowd whom love skinny jeans and tight shirts you probably aren’t going to be ordering a ton of XL shirts. I know it sounds mean to stereotype your customers, but you have to be honest with who your demographic is, because you are trying to meet their needs!
Bottom line, know your target market to the best of your abilities.
Of course there is no perfect solution when ordering sizes, just try and do your best to put yourself in the shoes of your market and if all else fails resort to the 1-2-2-1 method.
In this series of articles, I am going to attempt to uncover some of the most common misconceptions that customers have about screen printing. Hopefully through these articles the world of screen printing will make more sense to you and lift the veil of mystery behind how your t-shirts actually get made.
The first misconception that customers have about screen printers is that they actually stock t-shirts on their shelves. A few years ago, when I was getting shirts printed for my band, I just assumed that the screen printer had all the t-shirts on hand. Working at Threadbird has shown me that many people have the same assumption.
So lets talk a bit about the reasons, positives and negatives, why most screen printing companies don’t carry stock themselves.
Reason #1: Too many brands, styles and colors
Let’s use our most popular selling t-shirt, the American Apparel 2001 unisex tee, as an example. The AA 2001 alone (not including the AA 2001 Organic) comes in almost 60 different colors and 7 different sizes! Take a moment to envision how much warehouse space would be required to stock that inventory. Now multiply those numbers out over the 30+ styles of standard crew neck t-shirts that Threadbird offers…
Reason #2: Manufacturers, wholesalers and shipping times
There are wholesalers out there that specialize in buying stock directly from manufacturers. These companies warehouse and ship stock to screen printers within a matter of days! They have the warehouse space, buying power and shipping power and play a vital step in the success of getting your t-shirts to us, allowing us our to concentrate on our specialty, screen printing.
Reason #3: Money, money, money…
Most importantly, not stocking inventory allows us to keep costs down and keep customers happy.
Does ordering stock slow down the process?
The entire screen printing process (normally) takes around two weeks to complete and getting stock only takes a matter of days which really never effects the customer. The only times there might be an issue are if a customer changes their mind on what stock they want after an order is placed or suppliers (occasionally) run out of certain sizes or colors. Having stock run out is not very common, but can happen from time to time. In the event that certain stock does run out, Threadbird is excellent at finding you a comparable option.
How will I know if I like the feel and fit?
Threadbird will gladly order sample blanks for you so that you know exactly how the shirt will feel, fit and look. Never hesitate to ask your Threadbird rep if you have questions on blanks or if you really want a hands on approach have them order you some blanks and compare for yourself!
We hope this helps! Stay tuned for the next installment of Common Misconceptions…
To make the process of ordering screen printing as awesome as possible for both you and your printer, there are three tools we recommend that all printing clients have on hand. And our list might surprise you.
1. A Pantone Matching System (PMS) formula guide.
Pantone guides can be a bit on the pricey side, but if you are getting ready to drop a lot of dough on screen printing your precious designs, it’s probably worth the investment. Pantone Formula Guides run about $100 new, but you can usually find them used on eBay or Craigslist for about $50.
For those of you who are already confused — Pantone is THE world authority on color. Since the 1960s, its matching system has been standardizing colors throughout the art world. More than 1,500 colors each have a number assigned to them (e.g., PANTONE 185 C) to help artists communicate their color visions to printers, which is their ultimate purpose. Because the color callibration of computer monitors all differs a little bit, this system makes sure we can all stay on the same page.
The Pantone Matching System (not to be confused with Pantone Process, Pantone Fashion + Home or Pantone Paints + Interiors) specifies solid (spot) colors. Important: At Threadbird Printing, we use the Coated numbers. Of the Pantone books available, you need to get the PANTONE Formula Guide Coated, which usually comes in a set along with Uncoated and Matte. (These labels refer to types of paper, because ink colors differ when printed on glossy or matte papers.) If you’re an artist, you’ll probably want all these sets anyway, but the Coated is all you need for Threadbird Printing.
With your PMS guides, you’ll be able to specify exactly which PMS colors should show up in your prints, which ensures that we are able to give you exactly what you asked for and we don’t have to do any guessing or mind-reading on your behalf. We always prefer that you provide us with your PMS colors, but even if you don’t, we use all spot colors for printing and will specify PMS colors for you, which you will see listed on your mock. Even though our mocks provide digital proofs, you won’t know your true colors unless you have a Pantone book.
Of course, if you are printing simple shirts using standard colors, Pantone color matching usually isn’t that big of a deal.
2. A ruler
Yep that’s right, a ruler. Go ahead and laugh. But you will be surprised at how often people screw this one up. When you get t-shirts printed, it’s important to let your printer know exactly how big you want your design to end up. And don’t guess or assume. Make sure you really know.
Some tips: It’s always good to measure your artwork on a few different sizes of tees. With screen printing, the print will be the same size on every shirt you print. (Screen printing pricing is based around the making of your custom screens. If you have a large range of shirt sizes, like Girl’s Small to XXXL, you can order your screens in different sizes — but each time you do that is considered a new order.) Make sure your design will fit appropriately on the smallest size you’re printing and the largest size you’re printing.
And make sure to double-check your measurements on a shirt being worn by someone. One major mistake people make is that they don’t consider that the design will look different on a shirt laid flat than a shirt on a body. Prints always looks bigger when a shirt is being worn, because the side seams curve around the body. Always check your measurements on yourself or a friend to see how it will really look.
Again, if you print through Threadbird Printing, we send a digital proof that shows you roughly how the design will look before it actually goes to print. In our mocks, we use an adult medium for the example, and we confirm the exact print size of your design for your approval.
You would be surprised about how many people specify a certain print size and then change it after they see the mock, or worse, complain about it after they receive their printed shirts.
3. A calendar
Most people don’t realize how long it takes to get shirts printed. Long story short: You need to plan ahead of time. Most printers have their turnaround time listed on their website, so always look for that. But it also doesn’t hurt to ask your printer for an estimated turnaround time for YOUR order, including shipping time, as turnarounds can change unexpectedly. Some common hold-ups include:
- Blanks on backorder — we have no control over this, and it happens a lot! Anytime your blanks might be delayed, we’ll let you know ASAP and will work out the right solution for you.
- Changes to mock. We send everyone a digital proof to make sure you’re going to get exactly what you want, so if you have changes, some time could be added to your order.
- Late mock approval. We give you 24 hours to approve your mock without a delay in service, but sometimes it takes you a while. It’s OK, we understand… especially if you understand that it may add some time to your order.
- Custom-printed tags, bagging, etc. These add-ons can make your shirts way cooler, but they can also add up to three days to your order, which many people don’t realize.
For Threadbird Printing, most basic orders are done in 5-15 business days (that doesn’t include weekends!), PLUS shipping time. Our shirts ship UPS Ground out of the Chicago area, so they can take anywhere from one to four days to get to you. And just because they could be done in as few as five business days plus one day shipping, please don’t make assumptions about your delivery time without confirming a timeline with us.
If you need shirts for an event or have some other deadline in mind, plan conservatively, and ALWAYS let us know what your deadline is. It’s never good to rush through these things, and if we have to charge you a rush fee, it can get costly.
These little tips may sound silly, but by taking them into consideration will make everyone’s life better, and you will be a lot happier in the end. Of course we would love for you to consider using Threadbird Printing for your next run of tshirts. But even if you don’t, you can use this advice with any printer you work with!
Any more questions? Feel free to email me at firstname.lastname@example.org.