So you’re ready to place a garment order. What’s next, you ask? There will be a number of steps to make sure we have everything you need, one being “high resolution or vectorized artwork”. What the heck does that mean? Well, allow us to explain.
High quality artwork is crucial in the screen printing process. The design you print is a major selling point for any clothing brand, band or retail company. It’s the reason your customers want to buy it from you, and we want all of our customers to succeed. Below we’ll answer some of the top questions that our customers have about artwork files.
“What’s a vector file?”
A vector file is a scalable art format that is most commonly associated with Adobe Illustrator. It’s a file that can be sized small enough to print on a baby onesie or large enough to fit on a billboard without any degradation or loss of clarity. It’s the favored file format of screen printers because it can be easily resized should the artwork require it.
“What does ‘high resolution artwork’ mean?”
It means that when zoomed in at 100% on an image, it has well defined, crisp lines. The two images below help illustrate that. On the top you see two seemingly identical images, but when you zoom in on the two images you’ll see the contrast between the two. The left image is muddy and not well defined. The image on the right, however, is clean without any blurriness or distortion.
In order for a design to be printable it absolutely has to have sharp, clean edges. If it is even a little blurry the screen that the image is burned onto won’t pick up on the fine details and the final product won’t look right. For more information on the process of screen printing and more specifically burning a screen read our previous blog.
All vector artwork is high resolution, which we covered. But let’s say you created your artwork in Photoshop, Gimp or another design program. What then? What steps can you take to prevent your artwork created in those programs from being unusable?
- Design everything in 300dpi. Dots Per Inch, or dpi, is literally a measurement of how many dots of color are in every square inch of a design. It’s the industry standard for almost any kind of graphic art as it produces a very crisp edge and is easily translated to print.
- Create your project at the desired size you want it printed. When creating a new photoshop document with the intention of designing a new shirt, always favor a larger canvas than a small one. You can always shrink it down to work on the garment but you can’t ever stretch it out to make it larger without pixelating the artwork.
These rules definitely are not common practice for even graphic designers, but when dealing with screen printing they make all the difference. Taking these steps will help to not only make your artwork printable, but the best quality you can get. They will make everybody’s job easier and guarantee the best final product!