One of the coolest things about working at Threadbird is getting to work with great people… and great artists. This week we’re starting a new series of features called the “Threadbird Artist Series”. Every so often, we’ll be interviewing a new artist that you may or may not have heard of. Help spread the love: Tweet the blog post, pass along the emails, tell your friends… and buy their stuff!
This week we interviewed Benjamin Scrivens from Fright Rags.
Tell us about yourself… and why “Horror”?
My name is Benjamin Scrivens and I studied and worked as a graphic designer before making Fright-Rags my full time job. Horror movies have been a part of my life from the day I saw the original Halloween at the tender age of 4. Since then, I have practically lived and breathed horror in some form or another. It’s just always around me and present in pretty much anything I do. So when I was thinking of starting my own business, something horror related was a natural choice for me. As for t-shirts, I just felt that there wasn’t anything out there that spoke to me as a fan. All I saw were one/two color poster art reproductions. I wanted something smart & original so I decided to design shirts that I would wear myself. And when I posted the designs on a horror forum that I was an active member of, others liked them as well. It was then that I thought I could actually sell a few of them for fun.
I started the website in September 2003. My first batch of shirts sold pretty well, which allowed me to design and print a second series, and after that I just kept going. All the while I just looked at it as a hobby, but as the years went on, it started to develop a following. I got more serious about it in early 2005 and decided to take it as far as I could go with it. Within just a few months, we were selling to Hot Topic and the online business was growing exponentially, though I was still managing everything myself. Finally, in early 2008, I decided to quit my job and dedicate my full time and attention to Fright-Rags and have done so ever since. In that time we’ve grown out of two offices and I’ve taken on two full time employees and one part time employee. To this day, I see Fright-Rags as a way to bring horror fans of all ages together to share our common love for the genre. We just happen to provide the wardrobe!
What’s the most exciting thing about getting up to do what you do every day and why?
Working with people who have the same passion for horror as I do and using Fright-Rags as a conduit for all the connections we make with our friends, customers, and business partners. I get to work with my friends and just have fun celebrating something that I probably should have grown out of years ago. But here I am…33 years old and instead of wearing some button-down shirt and working in a cubicle farm, I can throw on my Evil Dead shirt and jeans and go hang with my friends at the office while horror movies play in the background. It’s amazing and I feel lucky and blessed to be able to do what I do.
How do you decide what characters/movies you want to do a shirt of and what goes into the design process?
At this point, the process is multi-faceted. Sometimes a designer presents me with an idea, and we discuss what to do with it. I always have a list going of things I want to do, or requests from people. And from there I just work with a designer and we collaborate on what we think looks best.
What do you think it is about Fright Rags that keeps people coming back and why?
While I do believe our original designs and quality printing are high on the list of what makes people come back to us, I also feel as though it is our connection with our customers that strengthens the bond. Because we are fans ourselves, we speak the same language. We’re not selling to people…we’re just creating stuff that people – and ourselves – want to wear. Plus, we show people how we do it…we show the stages of how a design is brought to life, what it looks like when it’s being printed, and even where we work. I believe in transparency of business wherever possible and I enjoy showing people the process and allowing them to be a part of it.
What are you most passionate about outside of Fright Rags… explain?
My wife and my two children are certainly my number one priority, and I enjoy all the time I get to spend with them and love being a dad. Between Fright-Rags and that, I don’t have much time for anything else, haha. However, I do enjoy exercising (biking, running, weights) which I do regularly, as well as ski in the winter. I also have a passion for great beer (mostly American microbrews) and the occasional fine cigar.
Give us your 3 must see horror movies?
- Halloween (’78)
- Night of the Living Dead (’68)
- Psycho (’60)
A couple random “desert island” questions… if you could only take one of each?
- Book: I love books…especially Stephen King. I also love business books (more on the philosophy or work and business), but I’m not sure any of those would do me any good if I was stranded. So I think I’d pick The Ultimate Survival Guide by John Wiseman.
- Music: Ugh, this is a toughy…especially because I have a pretty wide range of taste when it comes to music, and what I listen to largely depends on my mood. But if I had to pick one specific album, it may have to be the Ramones “All This Stuff and More” Vol 1.
- Something Else?: A Swiss Army knife.
Is there a featured product right now?
We just released some new over-the-zipper print hoodies that are fantastic (thanks to Threadbird!). And on Friday October 29 we will be releasing 6 brand new designs that are some of our best yet!
Is there a sale going on or a possible Coupon code we can give out with the feature?
Sure, customers can use THREADBIRD10 for 10% off their next order. Expires 12.31.10.
Below are just a few shirts from Fright-Rags, be sure to check out the rest right now!