As a team of people passionate about custom apparel, we spend a lot of time talking about trends and looking at new products. So we thought we should share with you some of the new stuff we like and trends we see, like the return of the oversized t-shirt, a passion for pull over sweatshirts, and from a sales volume point of view, the power of the Anvil 980 tee and the Canvas 3939 zip hoodie. So let’s dig into the how’s and the why’s of these trends to learn more.
One of the most interesting fashion-forward trends we are tracking is that the most basic form of a t-shirt is back in style.
“There is more focus on cut than feel right now. We are seeing a lot of 100% cotton shirts, and the shirt structure is the primary concern,” explains Josh. He’s Threadbird’s Art Production Manager and the guy in the office most likely to be using a Nerf gun to emphasize a point. “Oversized is huge right now. Tour shirts from hip-hop artists like Kendrick Lamar and Chance the Rapper have the boxy and oversized look.”
Plenty of brands we carry at Threadbird offer this style. Companies like Canvas and Next Level meet trends while maintaining a lesser price point, and Alternative Apparel can give you higher-end options. All these brands provide consistent quality that our customers come back to time and time again for their custom apparel.
Choose your custom apparel based on your brand’s style.
Not sure how to describe your brand’s style? An easy way for us to figure out what you are looking for is if show us three brands you follow on Instagram. This helps us get an idea of what inspires you and what you may be aiming towards. Look at where you go for inspiration to determine your brand identity. A classic Alstyle 1301 or Anvil 980 may be what you are looking for if you follow streetwear brands like Nike and Adidas.
If you want a longer look, Next Level is a good choice for you. Since Josh is 6’4”, he likes this brand because even though it is not as boxy as some other brands, it measures a half-inch longer. Next Level also provides 100% cotton, maintains softness, and offers blended options.
It doesn’t have to be a t-shirt.
Not into the boxy look? Plenty of other styles are popular and may be better for your demographic! Erica, one of our customer account specialists, can fill you in on other popular styles.
“Pullovers are big right now especially with fall approaching. My personal favs are Alternative Apparel 9575 and Bella + Canvas 3901. They’re super soft and comfortable to wear,” she says. “Another garment that people love is the racerback tank. Ladies love the flared out ones, and the Next Level 6338 is a popular item.”
Bella is another custom apparel brand that makes great tanks for women. They have a soft feel and versatility so you wear it to the gym or with jeans out to dinner. Here are some of their popular styles printed on a Bella 8802 and 8800.
Looking at our sales numbers, certain products continually make the top of our list. Kristen, our product manager, keeps track of the most popular items. Canvas 3413 and Anvil 980 are the two most popular crew neck t-shirts this year, while Canvas 3939, a zip-up hoodie, is the best-selling sweatshirt. These lightweight garments provide plenty of sizes with a flat surface ideal for screen printing. These styles continue to be successful from a sales point of view.
If you have a vision for your garments, your customer service specialist can help you decide on what styles best fit your brand. Let’s work together to produce a shirt that your customer will love to wear for years to come.
So now that you know more about what brands and products you should print on depending on your style, how do you define your brand?