We recently sat down with one of our wonderful clients, Neil Westfall, to talk about his clothing line Elevated Engineering. If the name strikes you as familiar, it may be because he is the guitarist of A Day to Remember. Elevated Engineering has been Neil’s outlet for expression through design as opposed to music. Enjoy.
How did you come up with the name Elevated Engineering for a clothing brand?
We wanted a name that represented what we were going for, clothing that was engineered to a higher standard. Every item is very detail orientated from the design to the actual garment itself.
Were you at all concerned when you started about confusion when people saw the name alone?
No, because that is exactly what I wanted. I wanted to make clothing that that made people ask questions. Somthing that made the people that knew about it feel special.
Why did you decide to start Elevated Engineering?
I wanted a way to express my self creatively through a different medium than music.
Your designs don’t seem to follow any “theme”. How do you decide on your designs? Do you have an overall look you’re trying to achieve with Elevated Engineering?
Each design concept is an idea between us and the artist. All of the desings go back to what has influenced us to be who we are today. We have always wanted to be a company that was based heavily on art.
What do you feel has been the toughest thing for you to accomplish in the building of your brand?
Being patient. Since the brand began we have always strived to keep the growth organic. This way people that connect with it and know about it really feel special.
You’ve got a little bit of everything in your catalogue: windbreakers, tanks, shirts, hoodies, etc. Do you feel diversity in items is essential to the development of a brand? Can a clothing line exist on basic t-shirts alone?
Every brand has to start somewhere. I think for the first couple items you make you can get away with just making t-shirts. If you want to be taken seriously I feel like you need to always be investing in yourself. Making new items and pushing the bar with every release.
Do you have any advice you could impart to budding clothing lines who could learn from mistakes you may have made in your past?
I think one of the most important things to remember is the fit of an item. You should find the brand that suits what style you are going for. Samples are key with every item!
Fun question: Desert island… you can take one of each.
- Book: How to survive on a deserted island … The book.
- Music: I would probably bring my iPod so I was never limited.
- Something Random: A boat so I could leave whenever I got tired of being there.
Is there a featured product right now, or something that you’d like us to highlight?
The featured product for men’s is the SKATE TEE designed by devoner
What has been your favorite piece so far? Why?
The ELVTD CREW windbreaker. We designed this ourselves and it really means a lot to me. I can tell this design is going to be a staple piece to our brand.
DO YOU HAVE ANY MESSAGE YOU’D LIKE TO SHARE WITH PEOPLE WHO WILL READ THIS ABOUT ELEVATED ENGINEERING?
Elevated Engineering is a lifestyle. We are the masters of the free world.
Is there a sale going on or a possible coupon code we can give out with the feature?
We don’t run coupons, but all of our out of season items are currently on sale on our website: